Invert You
2021

Brand Identity

Invert You is a small business based in Australia that bridges the gap between yoga and mental health. Focusing on aerial yoga, owner and founder, Gabe leads small intimate classes with the purpose of being attentive to her client’s needs and creates a safe experience in order for them to leave with a clearer mind.

It’s immediately clear that Gabe isn’t just in the business of yoga but really in the business of helping people. The design is a balance between the playfulness of her methods and the seriousness of mental health issues.